Elite eCommerce Leaders Gathering
📍 Cologne, Germany · May 22–24, 2025
Forget generic conferences.
HyperSKU Mastermind 2025 is a high-caliber, closed-door gathering for the top 1% of ecommerce operators—featuring 30–50 elite sellers, platform pioneers, and growth partners from across Europe, Asia, and beyond.
Set in a historic German château, this 3-day event offers more than just inspiration.
It delivers direct, actionable insights from proven leaders driving 7–9 figure growth across channels.
From global logistics to social commerce, performance ads, AI automation, and DTC scaling—this is where serious strategies meet serious players.
Shawn Zhao
HyperSKU Co-founder & CEO, has 20 years of experience in e-commerce. Shawn is an expert in the entire cross-border e-commerce industry. Shawn holds an EMBA from China Europe International Business School (CEIBS) and was the Former Founding General Manager of Greater China at Payoneer.
Learn more
.png?width=225&height=225&name=images%20(1).png)
Lukas Minkov
Co-founder & CEO of MediaLabs and founder of GetPayper, two ventures reshaping UGC in the TikTok Shop space. After his partner built the largest TikTok Shop affiliate community, Lukas helped grow that success into MediaLabs—now a top 10 global TikTok Shop partner agency. With over 10 years in eCommerce, PR, and paid media, Lukas also co-launched a viral blue light glasses brand that topped its category using affiliate marketing alone. His newest venture, Payper, streamlines the UGC-to-conversion journey for creators and brands.
Learn more
Adrian Aidid
CEO & Founder of LDX Digital, a Google and YouTube Ads agency behind the growth of brands like Trump’s Brands, Hike Footwear, and Cocunat. A serial entrepreneur, investor, and ex–Wall Street professional, Adrian has managed over $10M in ad spend and helped scale brands to $100M+ in sales. He leads a 22-person team building full-funnel growth engines, and actively invests in high-growth DTC and SaaS brands like Dirtea and Grummies.
Learn more
Carlo Bellati
Chief Revenue Officer, Zipchat AI. Carlo Bellati is a SaaS entrepreneur with over 7 years of experience in sales, go-to-market strategy, and team building. He is the founder of Zipchat.ai, a tool that helps e-commerce brands boost conversions through AI-powered customer interactions. With a background at Oracle and Salesforce, he now shares insights on AI, e-commerce, and scaling revenue across sales, marketing, and customer success.
Learn more
Iveta Makedonska
Iveta is the Co-founder & CEO of MakeItClick, with 7 years of experience helping over 100 seven to nine-figure DTC brands grow through performance-driven creative. Her high-performing ads have generated millions in profitable spend on Meta and TikTok. Known for her no-fluff, results-focused style, she transforms underperforming content into scroll-stopping UGC that drives real growth. By combining data, psychology, and creative strategy, Iveta is a go-to partner for brands aiming to scale in today’s fast-paced digital world.
Learn more
Marin Istvanic
Head of Performance, Inspire. For the past 7 years, Marin has gone from being a freelance contractor to being the head of performance at Inspire agency. He leads a boutique agency working with a handful of selected clients while providing service for paid social.Besides the agency, he’s a partner at a few in-house brands he helped scale and exit. He spent over 150M on Facebook ads, and today he’s going to share some of his go-to strategies and learnings as well as some additional tips and tricks to help you do the same.
Learn more
